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Eastcoast

IPAbar

This activation for East Coast IPA involved the creation of a bar and seating area for The Warren Festival in 2016. There is a mezzanine level with a mural for the brand, overlooking the festival. 

The bar and seating were situated along the fence line, so it added a level of transparency to the site to entice outside in.  

 As a free to enter festival, it reduced the barrier between outside world and festival inside.